Book Passage welcomes restaurateur, Shake Shack founder, and New York Times-bestselling author Danny Meyer to Corte Madera to celebrate his new book, What Could Possibly Go Right? The Essential Journey to Scale an Enduring Culture.

​

The founder of Union Square Hospitality Group (the team behind Gramercy Tavern, Union Square Cafe, and Eleven Madison Park) picks up where Setting the Table left off, sharing stories from the last 20 years of growing a hot-dog cart into a global brand while keeping hospitality at its heart. Expect plenty of his trademark mantras and leadership lessons, from "Don't F'ing Settle" to "Think Like a Winemaker."

​

Danny will be joined in conversation by Michael Mindel, founder and CEO of Restaunomics, the group behind Sausalito favorites Poggio Trattoria and Copita. A book signing or meet-and-greet follows the talk.

***

Tickets: $35 (includes a copy of the book; open seating)

​

Can't make it in person? The event will also be streamed live online.