Bliss

Welcome to Bliss Ice Cream, Novato’s neighborhood ice cream shop, proudly serving up soft serve, dairy ice cream, and a full range of dairy-free, gluten-free, and vegan options. Located in San Marin Plaza, Bliss is a place where everyone can find their favorite treat no matter their dietary needs.

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Choose from classic or seasonal flavors and enjoy them in a cup, a house-made waffle cone (including gluten-free options), or as part of a creamy float. We craft our cones fresh in-house and offer a wide variety of toppings to make your treat truly yours .

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Whether you’re indulging in a traditional dairy scoop or choosing from our plant-based soft serve, Bliss is your go-to spot for a fun, flavorful, and inclusive ice cream experience.

Stop by and treat yourself!